We heard a great NPR segment today about a new eatery that has taken Los Angeles by storm. At first, it seems like a simple and straightforward enough story, but of course there's was a clever little social media catch that we at SCG found particularly interesting.
This eatery, Kogi, is completely mobile, operating out of a large truck, with a bevy of differing locations each day. Ten (or even five) years ago, this probably would have been a bad idea, but thanks to Kogi's embrace of various forms of social media, the concept has come on the hip dining scene like Gangbusters. By using social media to interact directly with its customers through real-time location updates and daily menu changes, diners can remain in the loop and stay constantly connected, knowing that their Korean BBQ fix is only a tweet away.
Sure, there have been some obstacles in the process, but by addressing these issues as they arise, Kogi has been able to avoid major gaffes while still actively driving their brand presence in the social media sphere through open and direct communication with their customers.
On that note, Spring Creek Group would like to remind @kogibbq that citizens of the Pacific Northwest also love Korean BBQ. As a matter of fact, there is a particularly large parking lot directly outside of SCG Global World Headquarters that would suit the spatial needs associated with the truck quite wonderfully.
We heard a great NPR segment today about a new eatery that has taken Los Angeles by storm. At first, it seems like a simple and straightforward enough story, but of course there's was a clever little social media catch that we at SCG found particularly interesting.
This eatery, Kogi, is completely mobile, operating out of a large truck, with a bevy of differing locations each day. Ten (or even five) years ago, this probably would have been a bad idea, but thanks to Kogi's embrace of various forms of social media, the concept has come on the hip dining scene like Gangbusters. By using social media to interact directly with its customers through real-time location updates and daily menu changes, diners can remain in the loop and stay constantly connected, knowing that their Korean BBQ fix is only a tweet away.
Sure, there have been some obstacles in the process, but by addressing these issues as they arise, Kogi has been able to avoid major gaffes while still actively driving their brand presence in the social media sphere through open and direct communication with their customers.
On that note, Spring Creek Group would like to remind @kogibbq that citizens of the Pacific Northwest also love Korean BBQ. As a matter of fact, there is a particularly large parking lot directly outside of SCG Global World Headquarters that would suit the spatial needs associated with the truck quite wonderfully.