"Presidential Candidate" Obama was a master of using the Internet to generate money and fan support. Rather than ignoring young voters who couldn't afford campaign donations, he encouraged them to evangelize on his behalf, an effort that has earned him a new address in Washington D.C.From something as simple as soliciting donations through a tremendous amount of emails to his supporters, to something as complex as recruiting Facebook co-founder Chris Hughes to create his own social media networking site (myBarackObama.com), it’s apparent that the president-elect certainly understands the impact and influence that the social media ecosystem holds.
So here are some of the questions on our minds at Spring Creek Group, now that he’s built this network.
- Where will it go from here? Will it simply be a fundraising tool, or will this social media network be used as a means of continuously engaging and informing the electorate?
- Now that he's proved he can use the power of Social Networking to get people to political events and voting booths, how will he leverage this medium to get them actively engaged in community efforts?
- Since he doesn't have to ask me for money now, what kind of emails or communication will we receive from him or his staff each every week?
